PREVIOUS YEAR QUESTIONS ON MASS MEDIA AND SOCIETY
PREVIOUS YEAR QUESTIONS ON MASS MEDIA AND SOCIETY
1. Which is the oldest soap opera telecasted in India? [December-2004]
(a) Kahani Ghar Ghar Ki (b) Buniad
(c) Humlog (d) Saas bhi Kabhi Bahu Thee
ANSWER: 1.C
2. Which satellite channel uses the adline, “Knowing is everything”? [December-2004]
(a) BBC World (b) Star
(c) Sony (d) Zee
ANSWER: 2. (a)
3. Which is the “First made in India” Kids channel of television? [December-2004]
(a) Cartoon Network
(b) Walt Disney
(c) United Home Entertainment’s Hungama TV
(d) Nick Jr.
ANSWER: 3. (c)
4. Which of the following pair is not correctly matched? [December-2004]
(a) Aajtak - 24 hours news channel
(b) F.M. Stations - Radio
(c) National Geography channel - Television
(d) Vir Sanghvi - India Today
ANSWER: 4. (d)
5. The “Report on Currency and Finance” for each of the financial year in India is published by: [December-2004]
(a) Reserve Bank of India
(b) Ministry of Finance
(c) Planning Commission
(d) Central Statistical Organisation
ANSWER: 5. (a)
6. The launch of satellite channel by IGNOU on 26th January 2003 for technological education for the growth and development of distance education is : [December-2005]
(a) Eklavya channel
(b) Rajrishi channel
(c) Gyandarshan channel
(d) None of these
ANSWER: 6. (a)
7. An electronic bill board that has a short text or graphical advertising message is referred to as: [December-2005]
(a) bulletin
(b) strap
(c) bridge line
(d) banner
ANSWER: 7. (d)
8. The largest number of newspapers in India is published from the state of : [December-2005]
(a) Kerala
(b) Maharashtra
(c) West Bengal
(d) Uttar Pradesh
ANSWER: 8. (d)
9. Recording a television programme on a VCR is an example of : [December-2005]
(a) time-shifting
(b) Content reference
(c) Mechanical clarity
(d) Media synchronization
ANSWER: 9. (d)
10. Networked media exist in inter-connected: [June-2006]
(a) Social environments
(b) Economic environments
(c) Political environments
(d) Technological environments
ANSWER: 10. (d)
11. The function of mass communication of supplying information regarding the processes, issues, events and societal developments is known as: [June-2006]
(a) Content supply
(b) Surveillance
(c) Gratification
(d) Correlation
ANSWER: 11. (d)
12. The combination of computing, telecommunications and media in a digital atmosphere is referred to as: [June-2006]
(a) online communication
(b) integrated media
(c) digital combine
(d) convergence
ANSWER: 12. (d)
13. “Because you deserve to know” is the punchline used by: [December-2006]
(a) The Times of India
(b) The Hindu
(c) Indian Express
(d) Hindustan Times
ANSWER: 13. (d)
14. Which of the following pair is not correctly matched? [December-2006]
(a) N. Ram: The Hindu
(b) Barkha Dutt : Zee News
(c) Pranay Roy: NDTV 24×7
(d) Prabhu Chawla: Aaj tak
ANSWER: 14. (b)
15. Consider the following statements in communication: [December-2006]
(i) Hema Malini is the Chairperson of the Children’s Film Society, India.
(ii) Yash Chopra is the Chairman of the Central Board of Film Certification of India.
(iii) Sharmila Tagore is the Chairperson of National Film Development Corporation.
(iv) Dilip Kumar, Raj Kapoor and Preeti Zinta have all been recipients of Dada Saheb Phalke Award.
Which of the statements given above is/are correct?
(a) (i) and (iii)
(b) (ii) and (iii)
(c) (iv) only
(d) (iii) only
ANSWER: 15. (b)
16. Which is the 24 hours English Business news channel in India? [December-2006]
(a) Zee News
(b) NDTV 24×7
(c) CNBC
(d) India News
ANSWER: 16. (c)
17. Networking of libraries through electronic media is known as: [June-2007]
(a) Inflibnet
(b) Libinfnet
(c) Internet
(d) HTML
ANSWER: 17. (a)
18. The aspect ratio of TV screen is: [June-2007]
(a) 4:3
(b) 4:2
(c) 3:5
(d) 2:3
ANSWER: 18. (a)
19. Collection of information in advance before designing communication strategy is known as: [June-2007]
(a) Feed-back
(b) Feed-forward
(c) Research study
(d) Opinion poll
ANSWER: 19. (d)
20. Feed-back of a message comes from: [June-2007]
(a) Satellite
(b) Media
(c) Audience
(d) Communicator
ANSWER: 20. (c)
21. Adjusting the photo for publication by cutting is technically known as: [June-2007]
(a) Photo cutting
(b) Photo bleeding
(c) Photo cropping
(d) Photo adjustment
ANSWER: 21. (c)
22. Press Council of India is located at: [June-2007]
(a) Chennai
(b) Mumbai
(c) Kolkata
(d) Delhi
ANSWER: 22. (d)
23. Exclusive educational channel of IGNOU is known as: [December-2007]
(a) Gyandarshan
(b) Cyan Vani
(c) Doordarshan
(d) Prasar Bharati
ANSWER: 23. (a)
24. The first Indian Satellite for serving the educational sector is known as: [December-2007]
(a) SATEDU
(b) INSAT - B
(c) EDUSAT
(d) INSAT-C
ANSWER: 24. (c)
25. National Press day is celebrated on: [December-2007]
(a) 16th November
(b) 19th November
(c) 21th November
(d) 30th November
ANSWER: 25. (a)
26. DTH service was started in the year: [December-2007]
(a) 2000
(b) 2002
(c) 2004
(d) 2006
ANSWER: 26. (c)
27. Prasar Bharati was launched in the year: [June-2008]
(a) 1995
(b) 1997
(c) 1999
(d) 2001
ANSWER: 27. (b)
28. The biggest news agency of India is: [June-2008]
(a) PTI
(b) UNI
(c) NANAP
(d) Samachar Bharati
ANSWER: 28. (a)
29. All India Radio before 1936 was known as: [June-2008]
(a) Indian Radio Broadcasting
(b) Broadcasting Service of India
(c) Indian Broadcasting Service
(d) All India Broadcasting Service
ANSWER: 29. (c)
30. Which broadcasting system for TV is followed in India? [June-2008]
(a) NTSE
(b) PAL
(c) SECAM
(d) NTCS
ANSWER: 30. (b)
31. Community Radio is a type of radio service that caters to the interest of: [December-2008]
(a) Local audience
(b) Education
(c) Entertainment
(d) News
ANSWER: 32. (d)
32. Which is not online Indian Matrimonial website? [June-2009]
(a) www.jeevansathi.com
(b) www.bharatmatrimony.com
(c) www.shaadi.com
(d) www.u.k.singlemuslim.com
ANSWER: 32. (d)
33. What is blog ? [June-2009]
(a) Online music
(b) Intranet
(c) A personal or corporate website in the form of an online journal
(d) A personal or corporate Google search
ANSWER: 33. (c)
34. The main objective of F.M. station in radio is : [June-2009]
(a) Information, Entertainment and Tourism
(b) Entertainment, Information and Interaction
(c) Tourism, Interaction and Entertainment
(d) Entertainment only
ANSWER: 34. (b)
35. Which is not 24 hours news channel? [June-2009]
(a) NDTV24x7
(b) ZEE News
(c) Aajtak
(d) Lok Sabha channel
ANSWER: 35. (d)
36. Which one of the following Telephonic Conferencing with a radio link is very popular throughout the world ? [June-2009]
(a) TPS
(b) Telepresence
(c) Video conference
(d) Video teletext
ANSWER: 36. ©
37. Which among the following gives more freedom to the learner to interact? [June-2009]
(a) Use of film
(b) Small group discussion
(c) Lectures by experts
(d) Viewing country-wide classroom programme on TV
ANSWER: 37. (b)
38. The site that played a major role during the terrorist attack on Mumbai (26/11) in 2008 was [December-2009]
(a) Orkut
(b) Facebook
(c) Amazon.com
(d) Twitter
ANSWER: 38. (d)
39. Which of the following statements is not connected with communication? [December-2009]
(a) Medium is the message.
(b) The world is an electronic cocoon.
(c) Information is power.
(d) Telepathy is technological.
ANSWER: 39. (d)
40. The country which has the distinction of having the two largest circulated newspapers in the world is [December-2009]
(a) Great Britain
(b) The United States
(c) Japan
(d) China
ANSWER: 40. (c)
41. Post-modernism is associated with [June-2010]
(a) newspapers
(b) magazines
(c) radio
(d) television
ANSWER: 41. (d)
42. Assertion (A) : Mass media promote a culture of violence in the society.
Reason (R) : Because violence sells in the market as people themselves are violent in character. [June-2010]
(a) Both (A) and (R) are true and (R) is the correct explanation of (a).
(b) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(c) (A) is true, but (R) is false.
(d) Both (a) and (R) are false.
ANSWER: 42. (d)
43. In analog mass communication, stories are [December-2010]
(a) static
(b) dynamic
(c) interactive
(d) exploratory
ANSWER: 43. (a)
44. An example of asynchronous medium is [December-2010]
(a) Radio
(b) Television
(c) Film
(d) Newspaper
ANSWER: 44. (d)
45. The information function of mass communication is described as [December-2010]
(a) diffusion
(b) publicity
(c) surveillance
(d) diversion
ANSWER: 45. ©
46. Media that exist in an interconnected series of communication – points are referred to as [December-2010]
(a) Networked media
(b) Connective media
(c) Nodal media
(d) Multimedia
ANSWER: 46. (a)
47. In mass communication, selective perception is dependent on the receiver’s [June-2011]
(a) competence
(b) pre-disposition
(c) receptivity
(d) ethnicity
ANSWER: 47. (c)
48. Aspect ratio of TV Screen is [December-2011]
(a) 4 : 3
(b) 3 : 4
(c) 2 : 3
(d) 2 : 4
ANSWER: 48. (a)
49. In which language the newspapers have highest circulation? [December-2011]
(a) English
(b) Hindi
(c) Bengali
(d) Tamil
ANSWER: 49. (b)
50. The pioneer of the silent feature film in India was [December-2012]
(a) K.A. Abbas
(b) Satyajit Ray
(c) B.R. Chopra
(d) Dada Sahib Phalke
ANSWER: 50. (d)
51. The largest circulated daily newspaper among the following is [December-2012]
(a) The Times of India
(b) The Indian Express
(c) The Hindu
(d) The Deccan Herald
ANSWER: 51. (a)
52. Communication via New media such as computers, teleshopping, internet and mobile telephony is termed as [June-2013]
(a) Entertainment
(b) Interactive communication
(c) Developmental communication
(d) Communitarian
ANSWER: 52. (b)
53. Manuel Castelle was the first to use the term [September-2013]
(a) Internet society
(b) Electronic society
(c) Network society
(d) Telematic society
ANSWER: 53. ©
54. Referential framing used by TV audience connects media with [September-2013]
(a) reality
(b) falsity
(c) negativity
(d) passivity
ANSWER: 54. (a)
55. Which of the following is a social network ? [December-2013]
(a) amazon.com
(b) eBay
(c) gmail.com
(d) Twitter
ANSWER: 55. (d)
56. Virtual reality provides [December-2013]
(a) Sharp pictures
(b) Individual audio
(c) Participatory experience
(d) Preview of new films
ANSWER: 56. (c)
57. The initial efforts for internet based communication was for [December-2013]
(a) Commercial communication
(b) Military purposes
(c) Personal interaction
(d) Political campaigns
ANSWER: 57. (b)
58. The first multi-lingual news agency of India was [December-2013]
(a) Samachar
(b) API
(c) Hindustan Samachar
(d) Samachar Bharati
ANSWER: 58. (c)
59. Ideological codes shape our collective [December-2013]
(a) Productions
(b) Perceptions
(c) Consumptions
(d) Creations
ANSWER: 59. (b)
60. Users who use media for their own ends are identified as [December-2013]
(a) Passive audience
(b) Active audience
(c) Positive audience
(d) Negative audience
ANSWER: 60. (b)
61. The grains that appear on a television set when operated are also referred to as [June-2014]
(a) sparks
(b) green dots
(c) snow
(d) rain drops
ANSWER: 61. ©
62. Media is known as [December-2014]
(a) First Estate
(b) Second Estate
(c) Third Estate
(d) Fourth Estate
ANSWER: 62. (d)
63. The term “Yellow Journalism” refers to [December-2014]
(a) Sensational news about terrorism and violence
(b) Sensationalism and exaggeration to attract readers / viewers.
(c) Sensational news about arts and culture.
(d) Sensational news prints in yellow paper.
ANSWER: 63. (b)
64. In a classroom, the probability of message reception can be enhanced by : [November-2017]
(a) Establishing a viewpoint
(b) Exposing the ignorance of students
(c) Increasing the information load
(d) Using high decibel audio tools
ANSWER: 64. (a)
65. Which one of the following is known as fourth estate? [December-2018]
(a) Media
(b) Judiciary
(c) Office of the President of India
(d) Parliament
ANSWER: 65. (a)
66. The dance of the honeybee conveying to other bees where nectar will be found is an example of: [24th June 2019-Ist Shift]
(a) Mass communication
(b) Group communication
(c) Interpersonal communication
(d) Intrapersonal communication
ANSWER: 66. (b)
67. Which of the following is a function of mass media? [24th June 2019-Ist Shift]
(a) To transmit culture.
(b) To formulate national policies.
(c) To help the judiciary take its decisions.
(d) To stabilise the share market.
ANSWER: 67. (a)
68. Today’s media – society equation is largely: [24th June 2019-Ist Shift]
(a) Mystical
(b) Morally bound
(c) Consumer conscious
(d) Tradition centric
ANSWER: 68. (c)
69. Which of the following NOT correctly matched? [24th June 2019-Ist Shift]
(i) Gyan Darshan – Satellite based educational T.V. channel
(ii) Gyan Vani – Educational FM radio network
(iii) MOOCs – Massive open online credits
Choose the correct answer from the options given below:
(a) only (i) and (ii)
(b) only (ii) and (iii)
(c) only (iii)
(d) only (i) and (iii)
ANSWER: 69. (c)
70. Which of the following is a characteristic of modern mass media? [24th June 2019-IInd Shift]
(a) Capital intensive
(b) Labour intensive
(c) Sustainable
(d) Developmental
ANSWER: 70. (a)
71. In both mass communication and classroom communication, filtering of information and contents is referred to as [25th June 2019-Ist Shift]
(a) Rationalisation
(b) Gate keeping
(c) Content correction
(d) One – way flow
ANSWER: 71. (b)
72. Gate keeping by Media to ensure what audiences consume is indicative of [25th June 2019-IInd Shift]
(a) The audience voice is Media Programming
(b) Media control on society
(c) Feedback received by the media
(d) Media role in-creating culture
ANSWER: 72. (b)
73. Match Set ‘A’ with Set ‘B’.
Set A (Media) Set B (Transmission/ Communication)
(A). Audio (i). Bandwidth
(B). Advertising (ii). Linear Communication
(C). Internet (iii). Non personal Communication
(D). Newspaper (iv). Frequency Modulation
Choose the correct answer from the options given below: [26th June 2019-Ist Shift]
(A) (B) (C) (D)
(a) (iii) (iv) (ii) (i)
(b) (i) (ii) (iii) (iv)
(c) (iv) (iii) (i) (ii)
(d) (ii) (i) (iv) (iii)
ANSWER: 73. ©
74. Mass media do not have pre-determined functions for everyone and people use them the way they like. This is suggestive of the fact that, [26th June 2019-Ist Shift]
(a) Audiences are active
(b) Content is of little significance
(c) Content lacks plurality
(d) Audiences are homogeneous
ANSWER: 74. (a)
75. Assertion (A): The correlation function of mass media is vital for any society.
Reason (R): The interpretational aspects that include advertising and public relations shape and influence public opinion.
Choose the correct answer from the codes given below: [20th June 2019-Ist Shift]
Codes:
(a) Both (A) and (R) are true, and (R) is the correct explanation of (A).
(b) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(c) (A) is true, but (R) is false.
(d) (A) is false, but (R) is true.
ANSWER: 75. (a)
76. Assertion (A): Media entertainment does not enhance the cultural level of society. [20th June 2019-IInd Shift]
Reason (R): Most media entertainment encourages escapism, not content quality.
Choose the correct answer from the options given below:
(a) Both (A) and (R) are true, and (R) is the correct explanation of (A)
(b) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(c) (A) is true, but (R) is false
(d) (A) is false, but (R) is true
ANSWER: 76. (a)
77. Identify the ways that would be followed by a public sector organization to communicate with public by organizing an open house: [5th Dec. 2019-Ist Shift]
(A) Publicity
(B) Lobbying
(C) Public relations
(D) Image building
Choose the correct option:
(a) (A), (C) and (D)
(b) (B), (C) and (D)
(c) (A), (B) and (D)
(d) (A), (B) and (C)
ANSWER: 77. (a)
78. Match the following communication channels with their distinguishing type: [5th Dec. 2019-Ist Shift]
Set I (Communication Channel) Set II (Distinguishing Type)
(A) Blogging (i) Electronic Media
(B) Television (ii) Print Media
(C) Periodicals (iii) Social Media
(D) Collection sites (iv) World wide web
Choose the correct option from those given below:
(a) (A)-(iv), (B)-(ii), (C)-(i), (D)-(iii)
(b) (A)-(ii), (B)-(iv), (C)-(iii), (D)-(i)
(c) (A)-(i), (B)-(iii), (C)-(IV), (D)-(ii)
(d) (A)-(iii), (B)-(i), (C)-(ii), (D)-(IV)
ANSWER: 78. (d)
79. Given below are two statements » one is labeled as Assertion (A) and the other is labeled as Reason (R): [4th Dec. 2019-IInd Shift]
Assertion (A): A blog is a form of social media.
Reason (R): A blog allows anyone to communicate to a public audience.
In the light of the above two statements, choose the correct option.
(a) Both (A) and (R) are true and (R) is the correct explanation of (A)
(b) Both (A) and (R) are true and (R) is not the correct explanation of (A)
(c) (A) is true, but (R) is false
(d) (A) is false, but (R) is true
ANSWER: 79. (a)
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